Over the past decade, digital technologies have revolutionized agriculture and food production, becoming indispensable for enhancing operational efficiency, cutting costs, and boosting productivity. Digital Agriculture Technology Solutions (DATSs) leverage data to aid decision making and make farming more accurate and controlled, whether in crop cultivation or livestock management. Despite significant investments and undoubtedly benefits, the adoption rate among EU farmers remains quite low, falling below sectoral expectations. This slow uptake can be attributed to various factors, including limited awareness about these solutions among farmers but also farm advisors, lack of concrete evidence regarding the costs, benefits and sustainability impact of digital solutions, as well as sociocultural and behavioural factors that hinder acceptance and adoption. In this context, QuantiFarm has developed a Digital Innovation Academy (DIA) to strengthen the capacities of farm advisors and rural consultants in the field of digital farming. The Academy provides advisors with the knowledge and (technical and soft) skills needed to deliver innovative, personalized advisory services regarding the selection, uptake and application of DATSs, based on the unique needs and specific characteristics of individual farmers.