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Toolkit
DIA
COURSE B:
FOR FARM ADVISORS (END-USER TRAINING)

MODULE 3

Recommendations under which conditions/ in which way DATSs deliver best results for a farmer

Introduction: As part of its piloting activities, QuantiFarm will rigorously test and assess a range of DATSs across diverse conditions, farm types, and business models. Through systematic analysis, QuantiFarm seeks to identify the optimal solutions for each unique case, unravelling the conditions under which DATSs yield the most advantageous outcomes for farmers. This session is designed to empower advisors with key insights from TCs implementation, providing a nuanced understanding of the circumstances and factors through which DATSs can deliver best results for a given farm. Participants will also explore the key drivers and barriers influencing the adoption and non-adoption of digital solutions by farmers, alongside strategies to address behavioural factors throughout the decision-making journey. By the end of this session, advisors will be able to offer personalized support services to their customers regarding the selection and optimal use of DATSs for enhanced operational efficiency, productivity, and sustainability.

Educational Resources:

Presentation
Exercise on Farmers’
Behavioural Profiling
Interventions for
DATSs adoption
Farmers of the furue
Social Media and trust
in agriculture
QuantiFarm D1.2
QuantiFarm D4.1
QuantiFarm D4.2

Reflection questions:

  • How has what you have learnt influenced the way you will prepare for your next farm visit?
  • How will you combine your conversational skills with the QuantiFarm recommendation tool during farmer interactions?
  • Based on this module’s content, would you be able to create detailed profiles of farmers you know? What characteristics or criteria would these profiles include?
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Project Coordination

Dionysios Solomos

  • GAIA EPICHEIREIN ANONYMI ETAIREIA PSIFIAKON YPIRESION (GAIA)
  • 42 Polidefkous and Asklipiou, 18545 Piraeus, Greece
Project Communication

Alkis Kyriakou

  • reframe.food
  • L.Sofou 20 57001 THERMI, Thessaloniki Greece
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